Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There are many different types of careers for marketing degrees. If you’re considering a job in marketing, you probably want to know what types of marketing jobs are available in the field. From the Social Media Manager to Marketing Analyst, there are numerous marketing career options available to those who have a degree in marketing. Continue reading for a list of marketing career opportunities to find out which one is right for you.
What Is A Career In Marketing?
A career in marketing can include a number of different roles. These jobs in marketing can include internet marketing positions to more traditional marketing jobs like televisions, radio or billboard marking. The gamut of different choices almost feels limitless.
So what is marketing job like? Your role at the company can vary based on your skill set and the businesses need. Some might be working within social media communities where others might be digging through code, or maybe running online ads. The job designation list might vary greatly from one institution to another.
Depending on the role, marketing careers can require specific industry knowledge such as consumer behavior, sales, market research, competitor analysis, and creative among others. Experience is important in this field but some employers might not hire people without degrees.
Types of Marketing Careers For Digital Markers
If you’re ready to start a career in marketing or advertising be sure to browse the types of marketing jobs in our list below. This is only a small list of the many different roles a business might have available for qualified marketers. Below are some of the business marketing jobs by position names that you might pursue as an internet marketer.
- Marketing Specialist
- Social Media Manager
- Search Engine Optimization Specialist
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Product Manager
- Marketing Analyst
- Advertising Coordinator
- Advertising Manager
- Public Relations Manager
- Brand Manager
- Media Buyer
- Chief Marketing Officer
- Digital Marketing Manager
- Digital Marketing Director
- eCommerce Manager
One of the most common types of marketing jobs is Marketing Specialist. The Marketing Specialist designs and creates marketing campaigns that support the growth of a company’s products and services. They are responsible for researching current marketing trends and determining which types of products or services are in demand by the consumer. Marketing Specialists develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.
Social Media Manager
The Social Media Manager manages a company’s social media marketing campaign. This involves ensuring that social media accounts are updated on a regular basis with relevant content and posts. The goal of the Social Media Manager is to develop brand awareness as well as generate leads or sales. They are responsible for actively engaging social media followers and influencers within the social media channel. Social Media Managers track and report social media trends and engagement, and adjust their efforts accordingly.
Search Engine Optimization Specialist
The Search Engine Optimization Specialist is responsible for improving search engine rankings for websites. They select appropriate keywords to target in their search engine optimization efforts, and optimize websites using a variety of SEO tactics. The website optimization process primarily consists of writing keyword-centric content, as well as optimizing page titles, header tags, alt tags, and meta tags. They also ensure that the overall design of a website enhances the user experience. SEO Specialists then analyze the effectiveness of the SEO campaign, and adjust their strategy accordingly.
Email Marketing Manager
The Email Marketing Manager is responsible for marketing a product or service via email marketing campaigns. They are also responsible for managing the list of email contacts for a company, as well as creating the marketing materials that will be sent to a customer. Once an email campaign has begun, the Email Marketing Manager must asses its effectiveness and adjust future campaigns accordingly.
Web Content Writer
Web Content Writers specialize in providing relevant content for websites. They write blog posts, marketing copy, and other forms of content for the web. The goal of a Web Content Writer is to increase the number of website visitors by targeting specific keywords related to the products or services their company offers.
A Web Producer is responsible for creating and implementing the digital content of a website. They often work with a content writing team to decide which content will appear on the website. The content they are responsible for isn’t limited to copy; they are also typically responsible for creating and implementing graphics, audio, and video. The goal of the Web Producer is to improve the user experience for website visitors.
Product Managers oversee the development of a product from start to finish. They build products from existing ideas, and develop new ideas based on industry experience and contact with customers and prospects. The Product Manager is responsible for ensuring that a product is completed on schedule and within budget. Their primary goal is to increase the profitability of existing products and develop new products for a company.
The Marketing Analyst is responsible for analyzing an organization’s marketing campaigns. They study and evaluate market trends, and report their findings to the marketing team. They gather information and examine buying trends to help create marketing plans for companies. The Marketing Analysts main goal is to determine which products or services to sell and how to sell them.
Advertising Coordinators support marketing efforts and assist with marketing projects for print and electronic media. They are responsible for devising and coordinating advertising campaigns that entice consumers to purchase the goods or services of their company or client. They coordinate the scheduling of ads and product promotions, maintain and update a customer database, and offer support to the sales staff.
Interested In Learning More? Here is What A Career in Marketing Requires
Prepare for a Marketing career by earning a Business Leadership degree and apply for different types of business management jobs, or earn your digital marketing degree at Fremont College to prepare for an exciting career as a digital marketer. Both programs can provide you with the necessary training and knowledge to pursue a career in the marketing industry. The Business Degree Completion program at Fremont College allows students to apply previously-earned college credits towards a bachelor’s degree in Business Leadership that can be completed in just 15 months. The digital marketing degree program is offered online and also takes just 15 months to complete. Our degree program helps you graduate quickly so that you can start your jobs within marketing in as little as 15 months. Space is limited, so contact us today to find out how you can earn a bachelor’s degree in Business or an associate’s degree in Digital Marketing and be on your way to a challenging and rewarding career in a little over one year!
There are a number of career opportunities in marketing. If you are interested in a career in marketing, one of the first things you need to know is what type of background is required. The specific career path you take within marketing will certainly influence the background you need to make it a success. Typically, a bachelor’s degree in marketing or a related field is often necessary to obtain an entry-level marketing position. Because marketers tackle many different roles in many diverse organizations around the world, degree programs often focus on a broad array of marketing skills and strategies. This array of information will help aspiring marketers perform their jobs more effectively and successfully.
Within a marketing bachelor’s programs, students prepare to work in a variety of sub-fields. Typically, an undergraduate program leads to a Bachelor of Business Administration in Marketing or a Bachelor of Arts in Marketing. Common courses a student in marketing might take include:
- Strategic management
- Marketing strategies
- Quantitative analysis
- Digital marketing
- Consumer behavior
Along with the right educational background, professional marketers must also possess certain skills, like the ability to analyze international and national markets and follow economic trends and developments. In addition, many marketing professionals work in a team atmosphere, so it is important that you possess skills as a leader and as a team player. Part of a marketer’s job is to communicate with consumers. To do this well, you will also need strong written and verbal communication skills.
Qualities That Make a Successful Marketing Professional
Looking for that perfect marketing manager may not be as easy as finding an engineer or an accountant. In many of these professional fields, things are pretty clear-cut because the candidates would have the necessary qualifications such as education and experience. However, when it comes to marketing professionals, very few actually possess marketing degrees.
So, how can companies tell if they are hiring the right marketing professionals for the job? Here are some of the qualities that these companies might look for in a competent marketing professional:
Creativity: When it comes to marketing strategies, there are often no right or wrong answers. The best marketers are those who think outside the box and do things as they were not done before. Great marketers are individuals who are not afraid to go out on a limb and experiment with what might even appear to be “crazy” ideas. They are not afraid to fail because when those ideas connect, they know it could be a winning strategy.
Energy: The best marketing professionals are also those who light up a room with their ideas, creativity, and pure energy. These are people who are passionate about what they do and aren’t afraid to show it. They come to work bursting with enthusiasm. If you don’t love what you do and can’t wait to go to work every day, then it probably isn’t your thing. This is especially true for marketing.
Intuition: The best marketers are also those who have their finger on the pulse of their audience. You can only give your audience what they want if you know what they want. The good marketer is one who knows what his or her audience wants and is not afraid to give them exactly that. Some things may be obvious. For example, you’re not going to market a dating app to someone who is in his or her 80s. But it’s the more nuanced understanding of the audience that distinguishes the mediocre from the best in this field.
Listening: Good marketing professionals may be enthusiastic and energetic, but they don’t talk all the time. While they are good at expressing themselves, they are even better as listening and observing. They watch people to learn what their habits and expectations are. They know to ask the questions to help draw people out and get to know them.
Storytelling: If you are looking for a marketing professional, you are essentially looking for someone who can tell a compelling story. You need to be able to do that to get people excited about the product or service you are selling. How can your product or service improve people’s lives in a meaningful way? Often, that’s the powerful story you are trying to tell. You want to tell it in a way that connects people with your brand. You want consumers to see themselves in the stories you tell.
Teamwork: In the end, marketing is not an individual game. It takes teamwork to succeed in your marketing campaign. You will be working with several teams including creative, sales, finance and logistics to successfully sell your product or service. You should be able to work on your own and most importantly, as part of a team in order to succeed as a marketing professional.
Where Can a Career in Marketing Take Me?
A career in marketing can take you in several different directions. In a typical marketing job, you will be given a “generic” product and/or service and instructed to associate that product or service with a brand name. The marketing professional’s job is to create, manage, and enhance brands. By performing these tasks fully and properly, you will ensure that consumers look beyond the price and function of a product or service when determining whether or not to buy it.
To be successful in a marketing career, you must understand the needs, preferences, and constraints that define your targeted group of consumers. This knowledge is discovered through market research.
Because marketing can be accomplished in several ways, a career in marketing opens many different doors to you as a profession. You might be looking at types of jobs in sports marketing (sports marketing career list), law firms, luxury brands, clothing, music, or just about any other industry. No matter what type you are interested in pursuing, marketing is a function that is needed in every company in every industry. Because of this, career potential is unlimited.
Though online marketing positions are a popular choice there are a number of more traditional marketing careers available for those interested. Some of the positions available in advertising:
- Advertising Managers
- Advertising Coordinator
- Account Planners
- Sales Director
- Account Executives
- Media Coordinator
- Media Buyers
- Media Director
Is a Career in Marketing for you?
As you may have learned from reading this page, there are many different types of marketing jobs and marketing roles. All of which require different skills. Common types of marketing jobs and salary can vary based on a number of factors such as experience, education, and reputation. Marketing often appeals to a variety of people, from creative thinkers to numbers-minded statisticians. Though there are a variety of career paths and different types of marketing companies offering jobs to choose from in this field, be prepared to work long hours, including evenings and/or weekends. You must be able to work well under pressure and thrive with looming deadlines and goals hanging above you.