Marketing skills and qualifications open up career opportunities in company marketing departments, marketing consultancies, advertising agencies and market research firms. Although the specific skill requirements may vary from job to job, the traits needed for success in marketing are consistent across the career spectrum. Good marketing people are first-class communicators, good team players and skilled Read More
As the cost of a four-year degree continues to surge higher, a more traditional form of education seems to be catching on: the apprenticeship. A wide range of government data reveals that low-cost or paid apprenticeship gigs are making a rebound among young people, adults already established in the workforce, and military veterans. According to the United States Department of Labor, the Read More
If yours is a business that wants to expand, has optimism for the future but perhaps is shackled by the current economic environment, than the last thing you want to do is take on an apprentice, right? Wrong. It’s precisely to overcome this bottle neck in new talent, that the government is pushing AGE (Apprentice Read More
Curata and LinkedIn have joined forces to pool our data and bring you the Ultimate Guide to a Content Marketing Career. It’s for everyone interested in a new content marketing career—or advancing your current one. Combining data from Curata’s survey of 1,000+ marketers, and LinkedIn’s 450 million worldwide profiles, this guide offers insights about the state of the sector right Read More
Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There are many different types of careers for marketing degrees. If you’re considering a job in marketing, you probably want to Read More
An apprenticeship is a job with training, and is open to anyone who is 16 and over. There’s no upper age limit. You’ll work alongside experienced staff and gain job-specific qualifications. Your employer will give you tasks to perform, and the training provider will give you the theoretical skills to perform those tasks. Apprenticeships mean Read More
1. Take the right classes. Beyond your core classes, take a few courses off the curriculum that will better prepare you for a job in marketing. Here are a few surprising suggestions: Take a programming class: It pays to know a little programming in order to optimize your marketing programs. Most marketing channels, including Facebook, use Read More
Over the last few years, we’ve spent tens of thousands of hours working with hundreds of different marketers. When you spend this much time with people in a certain role, one of the more interesting things you can do is try to determine the skills that make someone successful in that role. This is particularly Read More
So, you want to pursue a career in Customer Success? With more companies understanding the value of a retention-first approach, the field keeps on getting hotter and hotter by the day. Based on their extensive jobs landscape data, LinkedIn even identified Customer Success Manager as the third most promising job of 2018. With so many well-paying Read More
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations Read More