So, you want to pursue a career in Customer Success? With more companies understanding the value of a retention-first approach, the field keeps on getting hotter and hotter by the day. Based on their extensive jobs landscape data, LinkedIn even identified Customer Success Manager as the third most promising job of 2018. With so many well-paying Read More
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations Read More
It’s effortless. All you need to have is a little flair for writing, a little knowledge of Photoshop and your status has to be ‘online’ always. Simply put, on paper, this is what it takes to be a social media marketer. The popular perception is, social media marketers spend their days just ‘playing’ on various Read More
The government has released a package of measures that it hopes will help apprenticeship training providers amid the coronavirus pandemic. It also applies to apprentices, employers, end-point assessment organisations and external quality assurance providers. Here are the key points from the guidance: 1. No funding support The government appears to offer no funding support for apprenticeship training providers Read More