So you’re thinking about a career in digital marketing? Awesome, you made a great choice—jobs in this industry are abundant and it’s easier than ever to break in the field.
In this post, we’ll be exploring the top five entry-level digital marketing jobs and the skills you need to pursue them with limited experience.
Entry-level digital marketing jobs
A content writer is someone who writes marketing content for businesses. This includes things like:
- Blog posts
- Press releases
- Product descriptions
- Website pages
We’ve listed it first because it’s probably the easiest entry-level digital marketing role to get into due to the sheer demand. Content marketing has been mainstream for a while, but recent Google updates have put a renewed importance on content quality.
A good content writer should be able to create a piece of content around a given topic that is well-written, engaging, and capable of ranking in the search engines.
Important skills for content writers include:
- A good understanding of SEO writing best practices
- Knowledge of how to write for web audiences
- The ability to write clearly and concisely
- Experience using a CMS like WordPress (Get a WordPress support)
- Great research skills
You can learn all these skills yourself pretty quickly by just reading up on the topics online, or checking out some free online marketing classes.
To get hired as a content writer, you’ll also need to create a portfolio of writing samples to show to your potential clients/employers. If you haven’t done much writing yet, you can still pick a niche you feel comfortable writing about, create a few posts on the topic, and then upload them to a portfolio site like Clippings.me.
If you’ve been published before, make sure to include bylined samples of your work with links to the websites—and don’t worry if you were a ghostwriter, you can include those links too.
Once you have a portfolio, you can start applying for content writing jobs as an entry-level applicant. Many employers will be happy to hire you even if you don’t have any paid writing experience as long as you can show them that you can write well.
Content strategists are the brains behind the whole content marketing operation and typically oversee all content creation.
Typical job responsibilities for a content strategist include:
- Planning and implementing a content marketing strategy to help the brand attain their marketing goals
- Determining topics, titles, and keywords for all written content
- Setting editorial guidelines for all written content
- Improving content delivery and promotion
- Managing the content creation team
- Editing content to ensure quality is consistent across the board
- Measuring performance metrics and using this information to improve the current content marketing strategy
You may have some or all of these responsibilities depending on your employer and it’s not uncommon to do some writing as well.
Desirable skills for a content strategist include:
- Good knowledge of content marketing
- Writing skills
- Knowledge of WordPress or other CMS systems
- Leadership and communication skills
- Good time management and organization
- Analytical skills
Social media specialist
A social media specialist is responsible for running a company’s social accounts and managing all posts and responses. They know what kinds of posts generate engagement (i.e., likes, comments, and shares) and the best times of day to share posts, as well as what hashtags to use.
A social media specialist’s job responsibilities include things like:
- Planning and running paid social ad campaigns
- Writing and scheduling social media posts
- Creating visual content (Instagram posts, Pinterest pins, etc.)
- Managing a brand’s social accounts
- Measuring performance metrics to see what’s working and what isn’t
- Coordinating influencer campaigns
If you’ve got your own social media account(s), then there is a good chance you know a lot of this already and the rest is quite easy to learn through self-study and experimentation.
Social marketing is one of the fastest growing specialties within digital marketing, with 68% of companies planning to spend more in 2019 than the year before. As a result, marketing teams are growing and there are plenty of opportunities for people looking to learn the ropes.
Skills that employers will be looking for in a social media specialist include:
- In-depth knowledge of multiple social platforms
- Knowledge of paid social media marketing
- Copywriting skills
- Knowledge of social media tools
- Good analytical skills
- Design and visual content creation skills
A PPC specialist is someone who knows how to design and execute pay-per-click advertising campaigns. It’s a challenging role that requires a broad skill set but can really add value to an organization looking to grow its brand awareness and sales.
A PPC specialist’s job responsibilities will involve:
- Performing keyword research
- Creating landing pages
- Designing and implementing paid ad campaigns
- Analysis of ad performance
The goal of any PPC campaign is to drive highly targeted traffic to your website or store in hopes that it will convert into a sale or lead. To do that, you’ll need to have a thorough understanding of who your target customers are and where they spend their time online. You’ll also need to know how to design strong landing pages that encourage your visitors to take action.
It’s definitely possible for entry-level applicants to find work as a PPC specialist, but it will really help to run a few of your own small-scale PPC campaigns and measure the results. You can then use this as evidence of your skills when it comes to finding work.
Here are some of the most desirable skills for a PPC specialist:
- Knowledge of PPC tools
- Keyword research
- An understanding of SEO trends and the Google algorithm
- Analytical skills
- Knowledge of HTML
- Conversion rate optimization
- Landing page design skills
- Strong organizational skills
Last but not least, let’s talk about PR specialists. This digital marketing role is all about building relationships with other brands and organizations and can really help expose a company to new audiences and partnerships.
Here’s a sample of the kind of responsibilities you might be given as a PR specialist:
- Building and maintaining relationships with other bloggers
- Designing and executing outreach campaigns
- Drafting persuasive emails
- Working with influencers
- Writing press releases
Like all the other jobs on this list, it’s suitable for entry-level applicants as long as you can demonstrate that you’re a great communicator and understand the industry.
Applicants can stand out by having evidence of successful partnerships, a history of successful outreach, or demonstrate that they have connections in a relevant industry.
Here’s what you’ll need to be a PR specialist
- Excellent interpersonal skills
- The ability to work independently and use your own initiative
- Knowledge of different outreach strategies
- Strong writing and editing skills
- Good attention to detail