Meta Description: Want to get inspired by social media experts? Check out these amazing social media campaigns you can learn from.
Focus Keyphrase: best social media campaigns
Author: Iryna Melnyk
Author’s Bio: Iryna is a digital marketing professional, content writer and a passionate traveler that lives both in Europe and the USA. She is a regular contributor to SocialCommerce Blog and Jose Angelo Studios.
Did you know that 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business? Brands are indeed riding the wave of social media marketing.
If you plan to launch a successful social media marketing campaign, you should check out these epic campaigns and learn from them.
This list of the best social media campaigns will give you ideas on how to make your next campaign a success. Get inspired!
The ALS Association’s #IceBucketChallenge
Alright, let’s start big! Who can forget #IceBucketChallenge when we all threw ice over each other to raise money for charity? It is legendary!
The #IceBucketChallenge was a hugely successful social media campaign by the ALS Association (even though they had nothing to do with the birth of the hashtag). The campaign managed to simultaneously raise brand awareness about ALS which, before the campaign, was relatively unknown, and raise millions for the Association.
A recent report from independent research firm RTI International found that donations from the 2014 Ice Bucket Challenge helped the ALS Association increase its annual funding for research worldwide by 187%.
Videos of people accepting the challenge and challenging their closed ones took the internet by storm, earning millions of views across every social media platform. The challenge has been acclaimed as one of the most successful social fundraising efforts of all time.
It was an excellent show of a nonprofit using the power of social media and its connective nature to create a fun and engaging campaign that, at its core, did something good for the world.
Why the ALS Association’s #IceBucketChallenge Worked
The biggest reason the #IceBucketChallenge took off because it was for a good cause. People love to post statuses and pictures of themselves doing good deeds on social media, and the challenge tapped into this.
Not only was it a fun way to raise money for charity, but the scale of the campaign attracted several big-name celebrities that propelled it forwards. On YouTube, a 90-second clip of Microsoft founder Bill Gates welding a rope-activated ice-bucket-challenge rig over a dock has earned more than 28 million views.
Getty Museum’s #MuseumChallenge
Dressing up as famous art? Count us in! The Getty Museum was probably the most successful art institution in mobilizing its audience. It has been challenging their followers to recreate famous works of art with objects and/or people they have around themselves.
The rules—according to the Getty Museum’s Twitter account—were simple: Choose your favorite artwork. Then, find three things lying around your house, and recreate the artwork with those items. Share it.
The Getty Museum has received thousands of entries, ranging from classical and renaissance masterpieces to modern art. The results are amazing and are worth checking out when you have a free minute.
Why Getty’s Museum Challenge Worked
It was a campaign that truly engaged—whether you were an observer or a participant. User-generated content (UGC) is always a hit with social media users as they feel the brand sincerely cares about them.
It establishes trust and social proof for brands and creates a community around their products and services.
And it gave social media users something to do over a lockdown evening as the Getty provided entertainment and distraction for art fans worldwide.
Calvin Klein’s #MyCalvins
Undoubtedly one of the most well-known social media campaigns over the past few years has been Calvin Klein’s #MyCalvins.
Calvin Klein has launched this campaign along with the Spring 2016 collection, but this time there was no need for large scale advertisements.
Instead of parading around public figures, the brand decided to use its customer base and fans as models for their underwear.
#MyCalvins grew organically thanks to the hundreds of thousands of individuals who became part of the huge global campaign.
Why Calvin Klein’s #MyCalvins Campaign Worked
These unpaid, authentic posts showing off the brand are a very powerful way to interact with young people and far more effective than the more obviously paid for influencer posts or a printed ads.
Social media users were truly engaged and felt that the brand sincerely cares about them.
#MyCalvins is an inclusive way for all to join in to explore limitless self-expression and set a precedent for others.
Probably the most striking thing about this particular campaign is that they didn’t offer anything in return. Very often brands will “bribe” consumers to post pics of themselves in exchange for the chance to win a prize. But for Calvin Klein there was no such reward. Power of brand.
The Best Men Can Be Campaign by Gillette
On January 13, 2019, Gillette released a new ad that takes the company’s 30-year-old slogan, “The Best a Man Can Get,” and turns it into an introspective reflection on toxic masculinity and the stereotypes about men.
The video was released on Twitter which was greatly appreciated. The video has more than 30 million views, 231K+ retweets, 571K+ likes, and 51K comments.
According to PRWeek’s Twitter poll, 82% of people think that Gillette’s ad was a success and that brands should speak up.
According to TalkWalker, Gillette received 1.5 million social media mentions in a week after releasing the video whereas it only had around 10K mentions in the previous week. It received 1.1 million mentions in under 24 hours and the hashtag #TheBestMenCanBe was used 187K+ times during these 24 hours.
The numbers say it all.
The video wasn’t liked by everyone though. It received a lot of backlash from all types of people on social media and outside of it, too. Men argued that the ad was anti-male, that it lumped all men in together as sexists, and that it denigrated traditional masculine qualities.
Why Gillette’s Campaign Worked
Gillette responded to another campaign (#MeToo) with its ad. This is where it got interesting. The campaign was controversial in nature and that’s one reason why it worked. The ad was discussed on news channels like NBC.
The message was loud and clear. The campaign was initiated in response to an existing campaign that was doing exceptionally well all over the world so it was a well-timed campaign by Gillette.
The past 2 years were challenging years for most of us. Yet, in every difficulty lies opportunity.
As Oprah Winfrey said, “When you meet obstacles with gratitude, your perception starts to shift, resistance loses its power, and grace finds a home within you.”
These past years might have been the most fruitful and creative ones when it comes to social media campaigns, despite the world pandemic.
Many brands also started using social media for social selling and moved from traditional ways of selling online. Ecommerce has become a vital part of the global retail framework, too, yet the direct selling industry remains one of the best industries to stay profitable.
Step up your brand communication and make it to the next list of the best social media campaigns!